Gara Partners with Trace TV
Gara Partners with Trace TV to Revolutionize Gaming and Entertainment Distribution in Africa
Paris, 03/05/2025 – Gara, the leading platform for video games, comics in Africa, has announced a strategic partnership with Trace TV, the continent’s top urban media and entertainment network. This collaboration marks a major milestone in Gara’s mission to provide African creators with new monetization and distribution opportunities at scale.
A Partnership Serving African Creators and Audiences
Africa’s gaming and entertainment ecosystem is booming, yet local and international creators still face challenges in effectively monetizing their content. With this partnership, Gara will leverage Trace TV’s extensive media reach to showcase African-made games, comics, and animated content to a wider audience.
On one hand, Trace TV brings its marketing expertise and distribution network, spanning TV channels, digital platforms, radios and events. On the other, Gara provides a unique infrastructure, tailored to the African market, enabling developers and creators to generate revenue through an innovative monetization model.
A New Era for African Gaming
The collaboration between Gara and Trace TV paves the way for several key initiatives:
- Increased visibility for games and content through media campaigns on Trace’s channels and platforms.
- Exciting cross-industry collaborations between game developers, musicians enriching gaming experiences.
- Accelerated adoption of African-made games, reaching a young and connected audience.
"At Gara, we believe in the immense potential of African gaming and entertainment. This partnership with Trace TV is a major step forward in showcasing our creators and bringing their work to a broader audience," says Amélie Fabre, COO at Gara.
Riziki - Weza Interactive - Kenya
A Shared Vision for a Fast-Growing Market
Africa is one of the world’s fastest-growing gaming and digital entertainment markets, with a young population and rising mobile adoption rates. By joining forces, Gara and Trace TV are laying the foundation for a sustainable ecosystem, where African culture and entertainment take center stage.
📢 Stay tuned for the first campaigns and initiatives resulting from this groundbreaking partnership!
